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Finding the “Magic 1%” in your community
We often talk about what we call the “1-9-90” rule. This is the basic rule of thumb for most online communities: 1% of your community are people who will become highly active in your online site –...
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Mind the Gap – Three critical lessons every brand should learn from The Gap’s...
Anyone who’s been to London, knows the phrase “Mind the Gap” which warns people riding the Underground to watch their step as they go from platform to train. As I watched The Gap’s logo “update”...
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Bringing Reality Back to Crowdsourcing
Boy, it seems that everything is coming up crowdsourcing these days, doesn’t it? Talk about hype! All of a sudden marketing contests like Dunkin’ Donuts’ design our next donut campaign isn’t just a...
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When Humanity Calls, Do People Respond?
Chaordix is always interested in pioneering uses of crowdsourcing, so we were excited to talk with Veer Gidwaney about the Humanity Calls project. HumanityCalls.org is a fundraising tournament website...
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Looking Beyond the Breakthrough Idea
While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned...
View ArticleWhen Crowdsourcing Goes Wrong, The Sequel
Last fall, we wrote here about “When Crowdsourcing Goes Wrong”, which pointed out that when a sponsor’s major motive for crowdsourcing is marketing and awareness, the crowdsourcing program itself is...
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Tips to Overcome Internal Resistance to Open Innovation
In a recent chat with a crowdsourcing-knowledgeable innovator within a large enterprise, he shared good honest dialog about the open innovation benefits he’s seen in his organization, and also the...
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The Top Mistakes of First-Time Crowdsourcing
If you are among the many people and companies that are considering using crowdsourcing for the first time, after a bit of research you’ve probably started to realize that there are many...
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Seeing the results from crowdsourcing – Do Some Good
We all love seeing the results of our efforts, but it’s especially wonderful when you can see your client’s results from your efforts! And it’s even better when the result is something that will make a...
View ArticleHow Crowdsourced Collaboration is Different. (and why it works)
“We’ve tried collaboration technology before and it didn’t work.” Is that something you’ve said, or heard said in your company? We’ve heard it from many of our clients and potential clients, and...
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